Send RSS Feeds

Writing for the web is one of the most important types of business writing people have to do these days. Especially if you conduct business online, and these days - that is a given, isn’t it?

Maybe you have a web site that needs fresh articles, or you need a press release or sales copy to help promote your service. This article marketing website is a short training session that will show you the power of simple online content, and what it can do for you directly as a writer. We’ve also produced interesting articles, about the actual writing process.

The art of writing for the web is all about writing what you really want to say. If I was telling you that monkeys ought to stop jumping off the bed and what that really tried to convay actually has something to do with why I think President Bush should focus on domestic instead of foreign problems, then I should tell you the latter.

Writing for the web is a different discipline than writing offline. Users read less and scan content rather than read each line, making the production of this kind of content an entirely different area. The writer must know the scanning habit of the readers and place the right triggers at the right places so that the quick, online reader can quickly get an idea as to what it’s all about. This is how to do it for managing your website. You should use plain language in writing content for your website.

Article marketing for the web is a good resource if you wish to know more.

Here’s a few practical tips:

Website pages or areas need to be self-contained to quite a high degree, as users may not “read” the site in a linear way, like they might a newspaper for instance. Websites have become common marketing tools for companies to use to showcase the virtues of their products and services. Since the popularity of websites is fairly recent, it is not a given to find many people who are trained to effectively write copy for the web.

Content of Web pages, particularly if you are trying to teach people something new, must be well-researched and accurate. Content creators must avoid the vain notion. Visitors are goal oriented, so they care much more about the ease with which they can extract information from the page.

Online another thing to prepare for is your content being displayed in other places than where you originally published it. Content that is syndicated is significantly re-contextualized, stripped of many of its original framing effects and conveyed into another context (the RSS reader of another person). This means that the end reader will most likely see a short introduction to the main article, or all of the framing effects of the blog, but often just a headline, summary text, possibly a picture, unless they choose to actually cisit the site with the full article.

These where just some things to keep in mind.

Learn more about Article marketing here.