Send RSS Feeds

Using the technology of RSS feeds will give contacting your mailing list a brand new look and feel. How many newsletters that arrive in your inbox are deleted without being read? Perhaps it is time to rethink the traditional email newsletter. RSS feeds can be used creatively in maintaing a relationship with your subscribers.

Newsletters VS RSS Feeds

Effective direct-to-desktop publishing requires a major shift in how you look at the purpose of your newsletter

It is my contention that some publishers, and most especially email publishers, are marketers first and publishers second. That means they see making sales as the primary purpose of publishing an ezine or newsletter. We all hope that our publications will achieve that goal, but it should not be the primary purpose of your publication. Instead, your publication should focus on providing content of the highest quality that establishes your credibility. You do that by showing your readers that you know your stuff, that you are, dare I use the word, an expert - a real expert - in your field.

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