Article by Online Marketing Agencies
This is a good article on Social Media Examiner about the basics of Facebook Marketing for businesses.
When Michael Stelzner started using social media to market his business, he focused exclusively on Twitter. ?My first attempt at using Facebook for business was a big flop. I was pretty convinced I could just use Twitter for business.?
But he literally had to be dragged kicking and screaming onto Facebook.
?I thought it was just for college kids,? Stelzner says. Then a friend he respected invited him to join, so he did.
But within a short period of time, he stopped updating his Facebook page. ?I spent a lot of time on Facebook and frankly accomplished little. At least on Twitter I knew I could strictly talk business.?
So he just fed his Twitter updates into his Facebook profile and fan page. ?All along I was treating my Facebook page like Twitter. I thought that by simply posting updates I would build a loyal following.?
Create a Facebook PageArmed with that knowledge, he created the Social Media Examiner Facebook page in March 2010. By July of the same year, the page broke the 12,000-fan mark.
?And these folks are active,? he says. ?They post questions, support each other, reply to our questions and promote our articles. A vibrant community was building right before my eyes. Almost overnight, Facebook quickly became the number-one source of traffic on Social Media Examiner.?
You may have heard that Facebook is one of the most cost-effective ways of advertising on social media. ?Nowhere else can you target users as surgically as you can on Facebook [and] you can do it for a fraction of the cost of the same targeting on other Internet properties and offline outlets,? write Mari Smith and Chris Treadaway in their book, Facebook Marketing an Hour a Day.