Send RSS Feeds

This article explains what RSS feeds are and how to use RSS technology. Discover how to install a desktop reader and subscribe to RSS feeds.

Is It Important that RSS Thing for Us, the Users?

Before starting out and decide if this “thing” is useful, we need to get some meaning and grab some light, let us take a look: RSS stands for “Really Simple Syndication” or “Rich Site Summery”, Does it tell you something interesting ? I doubt it, then here we got nothing…

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More and more businesses are using RSS feeds and blogging to market their message and give updates. Without a RSS feed attached to a business blog the potential for reaching a large audience is drastically reduced.

RSS – Taking It To The People

If you are business blogging (b-blogging) you are likely finding Real Simple Syndication (RSS) an informational bonus for you in developing knowledge-based content for your blog or website.

In reality you have participated in the successful marketing of someone else’s blog. Obviously this is good news for the blog you are gleaning information from, but it can also be a positive lesson for you as well.

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According to the survey quoted below more internet users are beginning to use RSS feeds to get the information they need rather than surfing the web. It is becoming increasingly important that to be successful online internet marketers need to use RSS feeds.

Create More Money in RSS

We are going to quote the findings of a demographics survey of RSS users and non users that was published by Ipsos Insight and Yahoo. It stated that the average income of an average internet user was estimated at $62,655 and the one who used RSS and were aware of what it meant, had an average income of $74,116 while the ones who used RSS but were unaware of it, were even below the average group with an average income of $59,748.

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The demand for quality news and information on the web is high. You can provide valuable content through news RSS feeds.

RSS Feeds - Content Reliability

Websites have become very sophisticated and the demand for quality content is systematically increasing. Consumers have become very demanding in terms of the knowledge-based content an online business has available on their site.

One of the ways you can add new content to your site in a way that is potentially hands free is through the use of a third party Real Simple Syndication (RSS) feed.

In most cases you will need permission to do what I am about to suggest, but you will also find some resources that see this idea as a marketing boon for their online business and offer it without the need to ask.

If you find a source with consistently good information you might do well to consider asking this source if you can either extract personally selected content for redistribution on your site, or ask them if you can simply use the RSS feed as a third party news distribution source on your web.

In the first scenario you have the most control over the information you share. In the second scenario the information can self-update leaving you free to pursue other marketing endeavors.

The article you are reading was originally available through an RSS feed. In fact, you may be reading this article based on your willingness to sign up for an RSS feed of the articles I produce.

Be sure to check with any provider of an RSS feed to see if they will allow you to simply capture and redistribute the material. Some will have conditions as to the total number of articles you can use in a given period of time, so make sure you follow the rules of any content provider.

Content remains the brass ring in marketing. Without quality content your customers may be less inclined to spend time with your site, which often translates into minimal conversion of a potential customers.

If the consumer is motivated to make a purchase they may not care how much information you can share. However, this type of consumer is among the minority in online sales.

Even in affiliate marketing, online businesses will typically use some form of RSS feed to ensure they have the most up to date advertisement for the company they are representing. In the case of affiliate marketing the third party wants to make this is pain-free and low maintenance as possible.

RSS feeds remain a positive tool for these individuals to use in taking care of business.

How are you using RSS feeds to your advantage?

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com

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