Send RSS Feeds

The demand for quality news and information on the web is high. You can provide valuable content through news RSS feeds.

RSS Feeds - Content Reliability

Websites have become very sophisticated and the demand for quality content is systematically increasing. Consumers have become very demanding in terms of the knowledge-based content an online business has available on their site.

One of the ways you can add new content to your site in a way that is potentially hands free is through the use of a third party Real Simple Syndication (RSS) feed.

In most cases you will need permission to do what I am about to suggest, but you will also find some resources that see this idea as a marketing boon for their online business and offer it without the need to ask.

If you find a source with consistently good information you might do well to consider asking this source if you can either extract personally selected content for redistribution on your site, or ask them if you can simply use the RSS feed as a third party news distribution source on your web.

In the first scenario you have the most control over the information you share. In the second scenario the information can self-update leaving you free to pursue other marketing endeavors.

The article you are reading was originally available through an RSS feed. In fact, you may be reading this article based on your willingness to sign up for an RSS feed of the articles I produce.

Be sure to check with any provider of an RSS feed to see if they will allow you to simply capture and redistribute the material. Some will have conditions as to the total number of articles you can use in a given period of time, so make sure you follow the rules of any content provider.

Content remains the brass ring in marketing. Without quality content your customers may be less inclined to spend time with your site, which often translates into minimal conversion of a potential customers.

If the consumer is motivated to make a purchase they may not care how much information you can share. However, this type of consumer is among the minority in online sales.

Even in affiliate marketing, online businesses will typically use some form of RSS feed to ensure they have the most up to date advertisement for the company they are representing. In the case of affiliate marketing the third party wants to make this is pain-free and low maintenance as possible.

RSS feeds remain a positive tool for these individuals to use in taking care of business.

How are you using RSS feeds to your advantage?

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com

Article Source: http://EzineArticles.com/?expert=Scott_Lindsay

This article is a testimonial of the benefits of placing a news RSS feed onto your website. Having changing content through a rss news feed means that serach engine spiders will be indexing your site frequently, often several times a day.

It Really Is Simple RSS

I have ‘Googlebot’ coming to my site every day since a
month ago I put up my first news feed, since then I have put up yet another. I never used to see ‘Googlebot’ much before, so it goes to
show that if you want to be noticed by the search engines, you need to put up a
‘news-feed’. All this re-submitting to search engines every month nonsense is just that,
nonsense! I don’t really think the search engines care for you to submit to them in the first place, I think
that now they like to find your site on their own. Some pundits have claimed that nowadays to submit your site at all to the
search engines is counter-productive and you should not do it. They say that there is much better value in allowing the
search engines to find it via a ‘link-back’ from somewhere else.

‘News Feeds’ are now providing that ‘link back’ that every
site owner needs. If you run a web site and you have still not got a ‘news feed’ you are being left behind in the race, first to
get listed by search engines and secondly to get a higher ranking -my sites ranking has gone up very much higher in Yahoo and
Google, since putting up my first news feed, and guess what, it was within about 36 hours of putting up that first ‘news feed’
that Googlebot discovered it was there! It did not take it long! The same with Yahoo, but a little bit later, like two days
after Googlebot. 

‘News Feeds’ are readable in a software called a ‘News
Reader’, these are usually free to download and use right away to look at some of the feeds that are out there. There are
directories for feeds which you can visit and get some addresses of some
suitable ones to read each day, some of these feeds are more like ‘blogs’ in that, they change the contents several times
a day, which gives a feed a ‘fresher’ feel to it, and which the search engines like to see. They also would like to see website owners
refreshing there web site contents on at least a daily basis, it does help with
ranking. It has been slated that the next incarnations of browser will be ‘feed’ compatible, they will be reading ‘news feeds’ as well
as viewing web sites. When this does happen the ‘information revolution’ will be really turned full on! Any one, even you,
can set up a ‘news feed’, it really is simple, and if you don’t set one up, you are going to be like the only person in your street
who does not have television or radio, you are going to miss out on the ‘information revolution’, big time!

By Tony Dean

Tony Dean runs a web site selling ebooks and software and is author of the ebook:- “Really Simple RSS” which can be got together with a feed reader from:-http://www.ebook-sales.com

There are five main types of RSS aggregators thta are readily available to read RSS feeds on your computer or mobile. Once you have an RSS news feed reader installed, keeping up to date with news and important information is very easy.
While many have resisted the urge to decipher the meaning behind the acronym RSS, the vast majority of technically knowledgeable online surfers have begun incorporating RSS into their daily routines. Why go through the hassle of understanding something new, the novice might want to know? Because it saves time, and time is a precious commodity these days.
The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet.

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.

1. Desktop RSS Reader Software
A number of desktop RSS readers are available for download from the Internet. Many desktop readers allow subscribers to categorize and group their RSS feeds. Many users find it helpful to segregate personal and business feeds.
examples include:
FeedDemon http://www.feeddemon.com
Active Web Reader - http://www.deskshare.com/awr.aspx

2. Web Based RSS Aggregator
Web based RSS news aggregators are accessible via any computer that has Internet access using a login and password. Web based readers are particularly useful to individuals who travel frequently.
examples include:
MyYahoo - http://my.yahoo.com
BlogLines - http://www.bloglines.com
NewsGator - http://www.newsgator.com

3. Browser Plug In
RSS readers are now being incorporated into newer versions of web browsers. In addition many popular browsers have third party tools that expand their functionality to incorporate RSS feeds.

Examples include:
Firefox Sage - http://sage.mozdev.org/
Internet Explorer FeedScout - http://www.bytescout.com/feedscout.html

4. Email RSS Reader
A handful of popular email clients have add on modules that allow users to manage their RSS feeds in their existing email client.
Examples include:
Newsgator Inbox - http://www.newsgator.com

5. Mobile RSS Readers
As the world becomes remote, mobile RSS readers are becoming increasingly popular. Surfers on the run appreciate receiving content updates remotely.

example include:
Mobile RSS Reader - http://www.dace.fi/
FreeRange - http://www.freerangeinc.com/products/

Once you have a news reader setup, you will need to populate it with RSS feeds. Website visitors, subscribe to RSS feeds by adding the URL of the feed to their RSS reader or aggregator. Many publishers use orange boxes or buttons marked RSS or XML to signify that an RSS feed exists for a website. In order to discover the URL of the RSS feed simply click the icon. Do not panic if as a result of your click, you see a page that contains code that makes little sense. Simply add the URL to the RSS reader. The RSS reader will decipher the code and display the feed’s content in a format that is easily readable.

Some websites have added chicklets or icons for popular news readers to make subscriptions very easy. In those cases, you will see a subscription button for specific RSS readers, simply click the icon that corresponds with your RSS reader and the feed will appear in your RSS reader. Some desktop aggregators and integrated readers will automatically detect that an RSS feed is available on a website. The RSS reader will pop up and ask if you wish to subscribe to the RSS feed.

While it does require initial effort to setup a solution for aggregating and reading RSS feeds, users find that it saves a lot of time in the long run. Determine what solution best meets your RSS needs and begin aggregating information.

By Sharon Housley
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.